McEwan’s Lager.
The brief.
McEwan’s needed a creative brand campaign that would help their beers fly off the bar (not literally).
The creative.
‘Mcnificent.’ set the stage for a plethora of creative materials, everything got the Mcnificent treatment, from OOH to beer mats.
The results.
The punters and the trade loved the new look, positioning McEwan’s up there with the newer breweries. This led to some rather refreshing sales figures and a campaign that has been going since its rollout in 2018.
Strategy, creative, design, copywriting, branding, photography, digital, social, press, OOH.
