PWC. My Finance Partner.
The brief.
PWC’s new accounting offering fro small businesses, ‘My Finance Partner’, was struggling. Potential clients felt it was too good to be true. So we stepped in to help bring PWC to the little guys!
The creative.
‘Changing the face of small business finance.’ Taking actual members of the PWC staff and showing off their non-accountant side. Along with some fun, down-to-earth display ads and socials.
The results.
An immediate uplift in sign-ups to the new ‘My finance partner’ platform and a new found appreciation for the big guys, from the small to mediums guys. Job done!
Creative, design, copywriting, photography, digital, social, press.
