Wainwright. The Golden Beer.
The brief.
A memorable new telling of the Wainwright story that is true to its roots but is relevant to a contemporary national beer drinker sensibility
The creative.
‘Find your mountain.’ Turning the classic Alfred Wainwright’s words and fell walking philosophies into a manifesto for the modern weekend warrior – who quite likes a pint too.
The results.
The public and the trade people loved the new campaign. Within eight months from launch, Wainwright sales were up 61% YOY, climbing a steep ascent towards the peak spot as the UK’s number one golden beer. The campaign also received a couple of campaign and marketing awards along the way. Cheers!
Strategy, repositioning, creative, copywriting, design, branding, OOH, digital, social, and press.
