Southbank International School.
The brief.
To develop a distinctive positioning and related campaign that drives pupil intake and educates prospective parents on the benefits of sending their child to Southbank International School and the IB programme.
The creative.
‘IBelieve’ was created to demonstrate the powerful benefits of an IB education in one of the most prestigious parts of London.
The results.
A hugely positive impact on enquiries and admissions with a consistent YOY uplift since launch in 2017 with a 20% increase in new pupil confirmations.
Strategy, research, creative, design, copywriting, branding, photography, digital, social, press and OOH.
